The challenge
JB Platform Hire wanted to broaden its customer base and make its equipment easier to find online as the business invested in more machinery.
The work
Momentum developed the website with search visibility central to the brief, connecting the equipment range with rental information and a clear route to check availability.
The commercial outcome
Across the collaboration, the business grew from two machines to a fleet of more than ten. Website and search work developed alongside that investment. Managing director Jeff Belton’s published feedback describes new equipment being regularly out on hire following the strategy.
The lesson
For a hire business, visibility needs to connect local demand with the equipment available. The commercial journey should make it easy to find the range and enquire about availability.
The original case study
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