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Fractional Commercial Director for Growing Businesses
Most businesses don’t have a sales problem or a marketing problem.
They have a commercial leadership gap.
A Fractional Commercial Director gives you clarity, structure, and direction across sales, marketing, and growth, without the cost, risk, or commitment of a full-time hire.
At Momentum, we step in as your outsourced Commercial Director, aligning strategy, execution, and accountability to drive sustainable growth.
What a Fractional Commercial Director Actually Does
This role isn’t about tactics. It’s about ownership.
As your Fractional Commercial Director, Momentum takes responsibility for:
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Defining a clear commercial strategy
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Aligning sales and marketing into one joined-up function
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Identifying where revenue is leaking (and fixing it)
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Prioritising activity that actually moves the needle
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Supporting and guiding in-house teams and partners
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Making sure effort turns into outcomes
We don’t sit on the sidelines.
We work with you and your team, commercially, practically, and honestly
When a Fractional Commercial Director Makes Sense
This service is ideal if:
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You’re growing, but growth feels chaotic
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Sales and marketing exist, but aren’t aligned
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You’re relying too heavily on the founder to drive revenue
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You’ve tried agencies, freelancers, or tactics, without consistency
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You need senior commercial thinking, but not full-time overhead
If you’ve ever thought “we’re busy, but not progressing”, this is usually the missing piece.
How Momentum Approaches the Role
Momentum doesn’t drop in templates or theory.
We bring 25+ years of real-world sales and marketing leadership and apply it directly to your business.
Our approach typically includes:
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Reviewing your current commercial setup
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Clarifying goals, priorities, and constraints
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Building a realistic growth plan around your resources
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Aligning outreach, marketing, and follow-up
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Creating structure without over complication
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Holding focus when distractions creep in
Everything is tailored. Nothing is generic.
Strategy First. Execution Second. Accountability Always.
A key difference with Momentum is that we don’t just advise, we stay involved.
That might mean:
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Guiding your internal sales or marketing team
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Coordinating external partners (web, SEO, PR, outreach)
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Overseeing campaigns and messaging
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Stress-testing ideas before time or money is wasted
You get senior commercial input without losing control of your business.
How This Works in Practice
Fractional Commercial Director support is usually delivered on a monthly retained basis, with a clear scope and agreed focus.
Support can include:
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Strategic planning and direction
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Weekly or monthly commercial check-ins
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Performance review and adjustment
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Sales and marketing alignment
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Growth prioritisation and decision support
This isn’t a consultancy report.
It’s ongoing commercial leadership.
Start With a
Commercial Conversation
If you’re considering a Fractional Commercial Director, the first step isn’t a pitch, it’s a conversation.
We’ll look at:
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Where you are now
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What’s holding growth back
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Whether this model is right for you
Fractional Commercial Director
