About Me
With over 25 years working on the frontline of sales and marketing, I’ve built, run, and grown businesses across multiple industries—from pubs and property to e-commerce and professional services. I’m not an agency. I’m not a theorist. I’m a commercially minded operator who knows how to turn visibility into sales.
Throughout my career, I’ve sold at every level, across a wide range of sectors, and led both sales and marketing teams. That experience has shaped a no-nonsense approach that prioritises strategy, alignment, and results over vanity metrics or nice-looking campaigns that don’t convert.
Expertise
My expertise lies in building joined-up sales and marketing systems that actually work. That means:
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A clear commercial growth plan
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Content that drives action, not just attention
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Systems for lead flow, conversion, and accountability
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And a mindset that puts the customer journey at the centre of everything
I work hands-on as a fractional Commercial Director, helping business owners make confident decisions, get visible, and grow sustainably.
Driven by Outcomes
I’m driven by one thing—results. I don’t chase awards. I focus on traction. I’ve built Momentum around the principles outlined in my book The Glue: Why Sales & Marketing Must Stick Together—because I’ve seen what happens when businesses connect the dots, and what it costs when they don’t.
I keep things simple, strategic, and focused. No fluff. No filler. Just proper work that moves your business forward.
Let’s Connect
If you’re looking for someone who understands how sales and marketing work together in the real world—and can help you build a strategy that delivers—I’d love to hear from you.

Team Momentum

Gavin Belton-Rose
Founder
With over two decades in sales and marketing, I have mastered consumer behaviour, market trends, and effective communication strategies. My innovative approach to marketing campaigns, strong negotiation skills, and consistent record of exceeding targets highlight my expertise and dedication.

Mike Turner
Consultant
With over 40 years of experience as a Commercial Director in grassroots sports and charities, I excel in developing strategic partnerships, driving revenue growth, and enhancing brand visibility. My strong relationships with stakeholders and commitment to leveraging commercial opportunities have been key to the success of charitable initiatives.

Jenny-Lee Fisher
Graphic Designer
I am a trusted progress-focused creative designer with a long-standing background in this industry. With a track record of initiative and dependability. From consulting with clients and developing initial ideas and concepts to managing all facets of projects and coordinating with cross-functional team members

Cassie Bates
Copywriter
With over a decade of experience in copywriting, I have had the privilege of collaborating with renowned brand names. My journey as a copywriter has allowed me to hone my skills and create impactful content for prominent brands, contributing to their success in the market.

Emma Peacock
Social Media
I am a final year university student studying a BA hons in Fashion Business and Promotion who has a real passion for all things marketing. As a typical Gen Z I’m always on social media looking at the latest trends, which I can then implement in my own marketing content. I have experience with banks, specialist shops and manufacturing businesses to help develop their social media profile and boost them in the digital world.
Our Approach
At Momentum, we don’t just “do marketing” or “offer support”—we build commercial strategies that align sales and marketing from day one.
Our approach is simple:
Work closely. Think clearly. Execute properly.
We collaborate directly with business owners and teams to understand where the gaps are—then build practical, results-driven systems that close them.
Everything we do is shaped around your commercial goals, not just your campaigns.
We don’t follow trends for the sake of it. We follow strategy.
And we use data, structure, and common sense to build sustainable growth—not short-term noise.
If you're looking for a hands-on team that gets stuck in, joins the dots, and helps you gain real momentum—you're in the right place.
Let’s build something that actually works.
Momentum In Numbers
£7.M+
Combined Clients’ Income Growth the Last Year
96%
Client Retention
42
Business Partners in over 6 Countries
27
Years of Experience