The challenge
TIWI serves homeowners, installers and trade customers through products, installation and training. The challenge was to give those audiences clear routes through a growing business.
The work
Momentum connected website development with wider sales and marketing support, influencer activity, community building and a nationwide network of approved installers. Product, training and installer journeys work together as parts of the same commercial offer.
The commercial outcome
The collaboration supports TIWI’s national presence and multiple routes to market. The website and installer network help customers understand the offer and find their next step.
Products, training and community
Website development connects product information, online purchasing, training and regional installer information. Influencer activity and the nationwide approved installer network support the same route to market. Momentum and TIWI also built the Trades Growth Hub to bring practical business learning into the trade community.
The lesson
For a business with several audiences, growth depends on making the connections between the offer, the website and the people delivering it clear.