The Real Reason I Wrote The Glue

The Real Reason I Wrote The Glue

And Why It Might Be the Book Your Business Has Been Missing

Over the past 25 years, I’ve sat in more boardrooms, marketing meetings, and sales debriefs than I can count. I’ve run my own businesses, sold everything from houses to hospitality, and been in the trenches with business owners who are brilliant at what they do—but stuck when it comes to growth.

For years, I’ve sat across the table from business owners, listening to the same frustrations.

"We're doing marketing but it's not turning into leads." "

My sales team says the leads are poor quality."

"We're spending money, but we don’t know what’s working."

Different sectors. Different team sizes. Same problem. Sales and marketing are disconnected—and it's costing businesses time, money, and growth.

I’ve lived that story. I’ve built businesses from scratch, led high-performing sales teams, run marketing campaigns that either hit or missed, and advised business owners from startups to established brands. And no matter how good the product or the pitch, misalignment between sales and marketing always shows up in the bottom line.

That’s why I wrote this book.

The Glue: Why Sales & Marketing Must Stick Together is the no-nonsense, straight-talking manual for business owners who are ready to join the dots and grow with confidence.

This Isn’t a Book About Marketing. It’s a Book About Growth.

You won’t find buzzwords, funnels, or ‘7-figure secrets’ in this book. What you’ll find is the truth: Sales is the engine. Marketing is the fuel. And unless they’re working together, your growth will stall.

I’ve spent over two decades refining the strategies inside this book—not in theory, but in real-world businesses. Businesses with limited time. Limited resources. Big goals. The same kind of businesses I work with through Momentum today.

And over time, I noticed the same patterns. The same mistakes. The same missed opportunities.

So I put it all down—every lesson, every framework, every principle—across 24 punchy, practical chapters.

https://amzn.eu/d/9eTg6OG

What’s Inside The Glue

Here’s what readers can expect:

✅ Real sales and marketing alignment strategies you can implement immediately

✅ Guidance for building a commercial growth plan that works in the real world

✅ The systems and mindset of a Commercial Director—without hiring one full-time

✅ The 6-month action plan I use with clients to get visible, trusted, and profitable

✅ Tools, tactics, and truth from the front line of business growth

This isn’t fluffy. It’s focused. It’s not a pitch. It’s a playbook.And it’s designed for ambitious business owners, founders, and leaders who want clarity, direction, and commercial traction.

Why Now?

Because right now, too many businesses are wasting money on disconnected marketing. They’re outsourcing creativity with no commercial plan. They’re launching campaigns without sales input. And they’re watching opportunities leak through the cracks.

If your sales team and your marketing team aren’t working together, you’re not just losing momentum—you’re losing money.

The Glue is my answer to that. It’s what I give clients in our first few months of work together, in one complete package.And now it’s available to everyone.

Who This Book Is For

This book is for you if:

• You run a business and your marketing isn’t delivering sales

• You’ve got a team but no clear growth strategy

• You’re sick of agencies overpromising and underdelivering

• You want to feel in control of your commercial direction

• You need systems, structure, and straight-talking guidance that works

Whether you're managing a small in-house team or doing it all yourself, this book will give you the tools to make smarter decisions, faster progress, and more confident moves.

How to Get the Book

📘 The Glue: Why Sales & Marketing Must Stick Together is available now in paperback and Kindle editions.

👉 Click here to buy it on Amazon

It’s the cheapest way to unlock 25 years of real-world sales and marketing insight—and the most valuable hour you’ll spend this month.

Let’s Talk About Your Business

If the book strikes a chord and you’re ready to align your sales and marketing properly, I’d love to chat.

I offer a limited number of free 30-minute discovery calls for business owners each month.

It’s not a sales pitch. It’s a proper conversation about your goals, your blockers, and how you can build a clearer path to growth.

👉 Book your free strategy call here

Writing The Glue wasn’t just about putting words on a page. It was about putting power back in the hands of business owners who are ready to grow—but need the right structure to do it.

If you're one of them, this book was written for you.

Thanks for reading—and if you do grab the book, drop me a message. I'd love to hear what stood out, what shifted, and what you're planning next.

—Gavin Belton-Rose

Founder,

Momentum Sales & Marketing