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Commercial Diagnostic & Growth Roadmapping
Most businesses don’t need more ideas.
They need clarity on what’s actually holding growth back.
Momentum’s Commercial Diagnostic gives you a clear, honest view of your business across sales, marketing, structure, and execution, then turns that insight into a practical growth roadmap your business can actually follow.
This is not an agency audit.
It’s commercial leadership applied to your business.
Why Growth Often Feels Harder Than It Should
When growth stalls, the issue is rarely a single tactic.
More often, it’s a combination of:
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Misaligned sales and marketing
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Unclear priorities
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Bottlenecks in follow-up or delivery
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Too much activity, not enough direction
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Decisions being made without the full picture
Without stepping back, these issues stay hidden and effort gets wasted.
What the Commercial
Diagnostic Looks At
Momentum’s diagnostic takes a joined-up view of your business.
We look across:
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Sales structure and process
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Marketing activity and effectiveness
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Outreach, visibility, and messaging
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Conversion and follow-up
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Time, focus, and resource allocation
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Leadership and decision-making
The goal is not to criticise, it’s to create clarity.
From Insight to a
Clear Roadmap
Insight alone doesn’t drive growth.
Action does.
That’s why every diagnostic leads to a clear commercial roadmap, outlining:
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What needs attention now
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What can wait
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Where effort is being wasted
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What will have the biggest commercial impact
This roadmap becomes a decision-making tool, not a document that gets filed away.
Full-Service Delivery, Not Just Recommendations
Momentum is full-service in capability, but we don’t operate like a traditional agency.
That means:
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We can lead strategy
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We can direct execution
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We can coordinate delivery across sales, marketing, outreach, and digital
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We can work with your internal team or trusted partners
You don’t just get a plan, you get the option to move forward with confidence.
When a Commercial
Diagnostic Makes Sense
This service is particularly useful if:
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Growth has plateaued
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You’re planning your next phase
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You’ve tried tactics without clarity
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You want to invest wisely, not blindly
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You need an independent commercial view
Many clients use the diagnostic as a starting point before deeper engagement.
How the Diagnostic Is Delivered
Commercial diagnostics are delivered as a focused engagement, designed to provide clarity quickly.
Typically, this includes:
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Review of current activity and structure
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Commercial assessment across key areas
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Identification of gaps and opportunities
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A clear, prioritised roadmap
It can stand alone or feed directly into Fractional Commercial Director or execution support.
Clarity Before Commitment
If you’re unsure where to focus next, a commercial diagnostic is often the smartest and safest move you can make.
Before investing more time, money, or energy into tactics, the diagnostic gives you:
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A clear view of what is working and what isn’t
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Honest insight into where growth is being held back
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Confidence that future decisions are based on evidence, not guesswork
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A practical roadmap that reflects your reality, not theory
For many business owners, this step removes uncertainty and replaces it with clarity and control.
Commercial Diagnostic & Growth Roadmapping
