The Shrewsbury Business Show 2025 - Why Offline Marketing Still Works (And What Shrewsbury Proved Again)

This week, Shrewsbury reminded us what business is really about: people, energy, and presence.

The Hashtag Events Business Show at Shrewsbury Town FC Stadium was nothing short of exceptional – a packed venue, high-calibre conversations, and the unmistakable buzz that comes when business owners are genuinely engaged and open to growth.

Left; Gavin Belton-Rose, Andrew Charlton, Geoff Nicholson, Andy Mchugh, Steven J Innes.

We had the pleasure of being there in full swing with Reclaim Tax and Hashtag Events, two partners who truly understand what it means to show up and make impact happen.

Collaboration That Works

We’ve always believed that no growth strategy is complete without offline marketing – and this event was a perfect example of why.

It’s not about standing at a stall and handing out flyers. It’s about:

• Having the right pre-show visibility

• Showing up with clarity and energy

• Having meaningful conversations that convert

• Creating follow-up systems that turn connections into clients

• Partnering with people who add value before, during, and after the event

That’s exactly how we approached Shrewsbury. From pre-event posts and content planning to on-the-ground presence and structured post-show follow-ups, we maximise every touchpoint.

Reclaim Tax – The Local Growth Partner

Reclaim Tax were headline sponsors of their home show, and they absolutely delivered. Their commitment to supporting the local business community isn’t just words – it’s action. Without their sponsorship, the Shrewsbury event wouldn’t have happened.

We’ve worked alongside their team at multiple events now, and they consistently show up with value, clarity, and professionalism. It’s no surprise that they’re becoming one of the most trusted names in Tax Relief Support for SMEs across the UK.

Hashtag Events – A Platform for Real Growth

We’re openly biased when it comes to Hashtag Events – not just because I’m an ambassador, but because we’ve seen first-hand how these events connect the right people.

Andrew, Geoff, and Steven run an operation that genuinely cares about getting results for attendees. It’s not just networking for the sake of it – it’s real strategy, real opportunities, and a room full of potential.

Momentum's Role: Strategy Meets Presence

At Momentum, our strategies don’t exist in a vacuum.

We align sales and marketing so that every event, every post, every meeting, and every collaboration works together to drive commercial growth. Whether it’s an expo, a networking event, or a headline sponsorship—we ensure it’s more than just “showing up.”

Here’s how we make offline marketing work:

✅ Align with your digital visibility – events should amplify your existing presence

✅ Maximise your positioning – we help you say the right thing to the right people

✅ Turn traffic into traction – every conversation has a next step

✅ Feed your CRM and follow-up systems – no wasted contacts

✅ Leverage partnerships like Reclaim Tax and Hashtag Events to multiply impact

The Glue That Makes it Stick

Many who received early copies of my new book – The Glue: Why Sales & Marketing Must Stick Together – have said it put into words what they’ve long felt but couldn’t articulate.

It’s about real strategy. The kind that works offline and online, across platforms and in-person moments. The kind we deliver through Momentum. (click here to buy the book of Amazon)

Andrew Charlton with his signed copy of - The Glue Why Sales & Marketing Must Stick Together

And Shrewsbury was a living example of those ideas in action:

📌 Clear brand positioning

📌 Strategic partnerships

📌 Presence that builds trust

📌 Conversations that lead to commercial growth

What’s Next? Bristol.

We’re now gearing up for the Marketing Confex in Bristol on 9th July – our first time in the region, and it’s almost sold out already. If it’s anything like what we experienced in Glasgow, Liverpool, and now Shrewsbury, it’ll be a brilliant day.

We’ll be there with full energy, helping brands and founders make the most of every minute.

Because visibility matters. Presence matters. And offline still works—if you do it right.

Want to build a strategy that sticks? Momentum helps ambitious business owners align their sales and marketing, drive real growth, and make every move count.

📩 Let’s talk about your next event or campaign.