The Shrewsbury Business Show 2025 - Why Offline Marketing Still Works (And What Shrewsbury Proved Again)

This week, Shrewsbury reminded us what business is really about: people, energy, and presence.

The Hashtag Events Business Show at Shrewsbury Town FC Stadium was nothing short of exceptional. It was a packed venue filled with high-caliber conversations. The unmistakable buzz of business owners genuinely engaged and open to growth was palpable.

Left; Gavin Belton-Rose, Andrew Charlton, Geoff Nicholson, Andy Mchugh, Steven J Innes.

We had the pleasure of being there in full swing with Reclaim Tax and Hashtag Events. These two partners truly understand what it means to show up and make an impact.

Collaboration That Works

We’ve always believed that no growth strategy is complete without offline marketing. This event was a perfect example of why.

It's not just about standing at a stall and handing out flyers. It’s about:

• Having the right pre-show visibility

• Showing up with clarity and energy

• Engaging in meaningful conversations that convert

• Creating follow-up systems to turn connections into clients

• Partnering with people who add value before, during, and after the event

  
  

That’s how we approached Shrewsbury. From pre-event posts and content planning to on-the-ground presence and structured post-show follow-ups, we maximize every touchpoint.

Reclaim Tax – The Local Growth Partner

Reclaim Tax was the headline sponsor of their home show, and they absolutely delivered. Their commitment to supporting the local business community goes beyond words; it's action. Without their sponsorship, the Shrewsbury event simply wouldn’t have happened.

We’ve worked alongside their team at multiple events now. They consistently show up with value, clarity, and professionalism. It’s no surprise they’re becoming one of the most trusted names in Tax Relief Support for SMEs across the UK.

Hashtag Events – A Platform for Real Growth

We’re openly biased when it comes to Hashtag Events. This is not just because I’m an ambassador but because we’ve seen firsthand how these events connect the right people.

Andrew, Geoff, and Steven run an operation that truly cares about delivering results for attendees. This isn’t just networking for its own sake; it’s real strategy, genuine opportunities, and a room full of potential.

Momentum's Role: Strategy Meets Presence

At Momentum, our strategies don’t exist in a vacuum.

We align sales and marketing so that every event, every post, and every meeting collaborates to drive commercial growth. Whether it’s an expo, a networking event, or a headline sponsorship, we ensure it’s much more than just “showing up”.

Here’s how we make offline marketing work:

✅ Align with your digital visibility – events should amplify your existing presence

✅ Maximize your positioning – we help you communicate effectively with the right audience

✅ Turn traffic into traction – every conversation must have a next step

✅ Feed your CRM and follow-up systems – no wasted contacts allowed

✅ Leverage partnerships like Reclaim Tax and Hashtag Events to multiply your impact

The Glue That Makes it Stick

Many who received early copies of my new book – The Glue: Why Sales & Marketing Must Stick Together – have expressed that it articulates feelings they've long held but couldn’t express.

This book discusses real strategy. The kind that is effective offline and online, across all platforms and in-person moments. It’s the kind we deliver through Momentum. (click here to buy the book on Amazon)

Andrew Charlton with his signed copy of - The Glue Why Sales & Marketing Must Stick Together

Shrewsbury was a living example of these ideas in action:

📌 Clear brand positioning

📌 Strategic partnerships

📌 Presence that builds trust

📌 Conversations that lead to commercial growth

What’s Next? Bristol

We’re now gearing up for the Marketing Confex in Bristol on 9th July. This is our first time in the region, and it’s nearly sold out already. If it resembles our experiences in Glasgow, Liverpool, and now Shrewsbury, it’ll be a brilliant day.

We'll be there with full energy, helping brands and founders make the most of every minute. Visibility matters. Presence matters. And offline still works—if done correctly.

Want to build a strategy that sticks? Momentum helps ambitious business owners align their sales and marketing, drive real growth, and make every move count.

📩 Let’s talk about your next event or campaign.